I've always loved good and honest food. As a registered nutritionist*, I'm a great believer in nutritious calories that give your body something other than energy. It frustrates me that there are so many treats coming to market claiming to be healthy when they aren’t. At home I used to make chocolate avocado mousse - a combo of avocado, cocoa and maple syrup. It was great but I wanted to turn it into a dessert that was delicious but also as nutritiously balanced as possible. That meant a lot of tasting and testing. The Onist ingredients are all nutritiously dense - avocados, dates, cashew nuts, cocoa, lime juice and natural extracts, nothing else. All ingredients are Organic and Fairtrade and all the pots are suitable for vegans and those on a paleo or gluten free diet. I'm super happy with the end result - even my friends who are die-hard milk chocolate fans love it.
I also really wanted to create a company that could make a difference. I worked for Jamie Oliver as nutritionist for several years and he inspired me to think about sustainable business practices. I passionately believe that socially responsible business is the future and it is how all companies, especially food companies should run. I've partnered with a charity in Gambia called Pandys so that for every Onist pot you buy, you are buying a healthy breakfast for a child I need. The businesses tagline is 'buy one, give one'.
There have been a lot of ups and downs and different challenges along the way but I was over the moon to see the first few pots fly of the shelves at our first stockist in Oxford early last year. I am now running Onist full time and we are available in several places, and have recently launched our online shop, but there is still a long way to go.
*Registered with the Association for Nutrition